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Thursday, November 22, 2012
Give the Gift of Home-Built Computers This Year
Facebook proposes to end voting on privacy issues
NEW YORK (AP) ? Facebook is proposing to end its practice of letting users vote on changes to its privacy policies, though it will continue to let users comment on proposed updates.
The world's biggest social media company said in a blog post Wednesday that its voting mechanism, which is triggered only if enough people comment on proposed changes, has become a system that emphasizes quantity of responses over quality of discussion. Users tend to leave one or two-word comments objecting to changes instead of more in-depth responses.
Facebook said it will continue to inform users of "significant changes" to its privacy policy, called its data use policy, and to its statement of user rights and responsibilities. The company will keep its seven-day comment period and take users' feedback into consideration.
"We will also provide additional notification mechanisms, including email, for informing you of those changes," wrote Elliot Schrage, Facebook's vice president of communications, public policy and marketing, in the post.
Facebook began letting users vote on privacy changes in 2009. Since then, it has gone public and its user base has ballooned from around 200 million to more than 1 billion. As part of the 2009 policy, users' votes only count if more than 30 percent of all Facebook's active users partake. That did not happen during either of the two times users voted and it's unlikely that it will now, given that more than 300 million people would have to participate.
Jules Polonetsky, director of the Future of Privacy Forum, an industry-backed think tank in Washington, said the voting process was a "noble experiment" that didn't lead to informed debate.
Facebook said in June that it was reviewing how to get the best feedback from users on its policies.
Facebook is also proposing changes to its data use policy, such as making it clear that when users hide a post or photo from their profile page, the "timeline," those posts are not truly hidden and can be visible elsewhere, including on another person's page.
Polonetsky called Facebook's data use policy "kind of a good handbook" and a "reasonable read" on how to navigate the site's complex settings.
But most people don't read the privacy policies of websites they frequent, even Facebook's.
"I certainly recommend that people read it, but most users just want to poke someone and like someone and look at a picture," Polonetsky said.
Facebook's task, he added, will be to continue to evolve its user interface ? the part of the site that its users interact with ? so that answers to questions are obvious and people don't need to wade through the policy.
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Online:
Blog post: https://www.facebook.com/fbsitegovernance/app_4949752878
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Wednesday, November 21, 2012
Szczyrk- Snowboarding
Random: What is the average age of graduate students in Poland?
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Source: http://www.polishforums.com/sports-recreation-15/szczyrk-snowboarding-63326/
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Five Social Media Customer Service Tips | Business 2 Community
Do you use social media as a way to communicate with customers? Based on our recent customer service survey, 18 percent of respondents use a company?s live chat and 5 percent rely on social networks to resolve a customer service issue or concern. If social networks are not an active part of your customers? experience, you might want to invest the time in building a social media customer service strategy that will ultimately put your customers first.
As more and more customers turn to social media to resolve customer service issues, customer service departments need to ensure they have their tools and resources in order to provide a positive customer experience (CX). As customer relationship management is mostly lead by marketing, sales and customer service teams, it?s especially important for employees in these departments to understand how they can take their client-facing interactions to the next level and enhance their customers? experience through social media.
Five social media tips to ensure your business is leveraging social media to put its customers first are:
- Designing a collaborative social strategy that includes a detailed social media 101 plan complete with customer service do?s and don?ts. This plan should be distributed to all employees and helps maintain a consistent brand message from the top down.
- Defining a list of social leaders within a company and deputizing them to take point over customer service interactions. By empowering this group with the tools created in the social media plan, your social leaders will have the resources to effectively engage with customers across all company social channels.
- Dedicating a team that monitors the company?s social media efforts across the web and mobile platforms to proactively handle customer service needs. Detecting customer service issues early will allow your social leaders to respond quickly and decisively.
- Providing a go-to resource or social media help center accessible on the web or even via a mobile application to answer frequently asked questions (FAQs) and make it easier for customers to communicate with your business. A lack of access to quick answers or essential information can be one of the most frustrating aspects of customer experience. The majority of problems can be easily solved by simply creating an FAQ to answer the most common concerns.
- Using analytics to track and measure the value of customer engagement and identifying how your business can improve the social media CX. Measurement is the most important element to improve customer interactions and analytics can provide insight into troublesome areas and identify touch points that need to be addressed.
By incorporating these tips within any social media customer service strategy, organizations can ensure they develop a customer experience that is positive and consistent throughout their entire lifecycle. Social media is quickly becoming the easiest way for customers to engage with a business and having a social strategy that puts the customers first can help organizations quickly resolve customer issues, provide transparency and build brand loyalty.
What companies do you think have a good social media customer service presence? Let us know in the comments below!
Source: http://www.business2community.com/social-media/five-social-media-customer-service-tips-0338033
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Tuesday, November 20, 2012
What The Experts Didn't Tell You About List Building! - Marketing Aces
For the past 10 years I?ve earned my living on the Internet and a major portion of my income has always come from the names on my email list.
That?s obviously why everyone uses the expression that ?the money is in the list?. Your list is gold?but for how long?
Here?s what no one tells you?
- Lists can get old.
- Lists can dry up.
- Huge lists don?t always mean big checks.
I hate to stomp on your dreams but here?s the truth; even if you were given a list of 10,000 email addresses (double-opt in, real names with a proven buying history) and even if you did make $1,000s for the first few months that you mailed to that list?
?If you never worked on leveraging that list to keep growing your opt-ins (subscribers) ? it would start yielding less and less returns ever year until you were making just a few dollars per month (if that!) from those names.
It doesn?t matter if you have a great relationship with that list, if it was a pure buyers list or if your name is Frank Kern!
I could ramble on and speculate about the reasons for this phenomenon (subscribers needs changing, familiarity with your offer?etc) but none of that matters. What does matter is that you know that list building will always be a part of your business!
If you don?t have an engine driving your list building?a list building machine built into your business right from the start, then you?re putting yourself at a disadvantage.
Everyone of the successful marketers that I know and that I?ve had dealings with has a system in place that cost effectively captures prospects? attention and efficiently turns those prospects into subscribers.
Surprisingly enough ? these are not usually their ?big launch funnels? where they can routinely gain 60,000 new subscribers overnight ? instead the real core of their business is build around the more modest list building machines that bring them a few dozen subscribers per day ? EVERYDAY! (That?s the key).
You NEED fresh subscribers everyday!
You can?t build a long-term Internet business on ?events?. Focus on systematized work-flows and incremental improvement.
I know money is tight for a lot of people and everyone wants their breakthrough today ? but $10 per month over time will always be more valuable than a 100 cash injection.
Master the fundamentals of direct response marketing and the unglamorous task of incremental improvement in everything you do and you?ll be far better off than landing some huge deal right now and not being able to sustain it?s profitability.
Source: http://marketingaces.com/what-the-experts-didnt-tell-you-about-list-building/
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Psychological Factors Can Influence Kids' Chest Pain - Psych Central
Reviewed by John M. Grohol, Psy.D. on November 19, 2012
University of Georgia psychologists found pediatric patients diagnosed with non-cardiac chest pain have higher levels of anxiety and depression than patients diagnosed with benign heart conditions.
Common, non-serious cardiac conditions include heart murmurs ? the noise of normal turbulent blood flow in a structurally normal heart.
?The fact that these psychological symptoms are higher in non-cardiac chest pain patients suggests the psychological symptoms may be playing a role in the presentation of chest pain,? said Jennifer Lee, the study?s lead author.
The results of the study, found in the Journal of Pediatric Psychology, show a statistically significant increase in anxiety and depression among patients who are later diagnosed with non-cardiac chest pain when compared to patients diagnosed with innocent heart murmurs.
Lee said it is not clear if the anxiety is a cause of the pain or if pain caused the anxiety in the sample group.
?The higher levels weren?t so high as to cause a clinical diagnosis on their own, but when you contrast the two groups, there were statistically significant differences,? said study co-author Dr. Ronald Blount, a clinical psychologist.
The study included 129 patients ages 8 to 18. Study participants completed surveys prior to diagnosis.
All patients were essentially in the same situation: sitting in a cardiology office awaiting their unknown medical diagnosis.
?We are highlighting that psychology has a part in these symptoms,? Blount said, ?and screening for psychological, as well as medical factors, is one implication we foresee coming from this investigation.?
Naturally, chest pain can indicate serious medical conditions that require a doctor?s evaluation. In adults, pain in the chest is often linked to a cardiac problem. In children, however, less than 2 percent of patients receive a cardiac diagnosis for their pain.
?We know up front that 99 percent of these patients will not have a heart complication at all. The trick is, it is not zero, and I cannot miss the one patient with heart disease because the consequences could be catastrophic,? said Robert Campbell, M.D.,?division director of the department of pediatrics at the Emory University School of Medicine.
Researchers discovered non-cardiac chest pain patients have a higher level of functional disability ? or the inability to participate in everyday activities like running across a football field or making it through a day without a nap. They also spent less time at school and were less involved in extracurricular activities.
?These kids also report greater levels of physical symptoms with unclear causes, like joint pain, stomach aches, head aches,? Lee said.
?These symptoms are believed to be psychological manifestations of stress. Sometimes your brain doesn?t tell you that you are stressed out, but your body does, so you will experience symptoms like these.?
Pediatric patients with non-cardiac chest pain also reported higher levels of anxiety sensitivity, a fear of experiencing physical symptoms and additionally fearing that those symptoms are related to a catastrophic health issue.
?Psychological functioning is heavily related to pain,? Blount said. ?Pain is a sensory experience, but your attention to one thing or another and your emotions can impact your experience of pain. And how debilitating the pain is for you can be determined by psychological and social factors. That is what we were interested in looking at.?
Previous studies have shown reducing emotional symptoms can lead to better coping ability with pain, Lee said. ?A goal with these patients would be to create a clearer, more comprehensive picture of what is going on and determine a better way to help these kids and adolescents.?
Researchers believe the new findings will help physicians manage the majority of patients who are diagnosed with clean bill of health but unexplained chest pain.
?Most importantly what we?ve learned is that after a physical evaluation of the patient, we take the time to sit down with the family and find out what they are most worried about so we can address their psychological issues,? Campbell said.
?We?ve learned to pay attention and to be confident and reassuring. I need to make it clear to my patients and their parents that I?m not saying you are not having pain, but that the pain is not caused by your heart.?
Source: University of Georgia
Doctor examining a child photo by shutterstock.
APA Reference
Nauert PhD, R. (2012). Psychological Factors Can Influence Kids? Chest Pain. Psych Central. Retrieved on November 19, 2012, from http://psychcentral.com/news/2012/11/19/psychological-factors-can-influence-kids-chest-pain/47901.html
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