Sunday, May 27, 2012

Bona Film Group and RealD Sign Agreement to Equip 100 Cinema Screens Across China with RealD 3D Technology

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release Beijing and Los Angeles?May 23, 2012 RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and?Bona Film Group Limited (NASDAQ: BONA), a leading film distributor in China, announced today an agreement to install RealD 3D technology on one hundred cinema screens across the Bona theatre circuit in China.? Installations have already begun with Bona planning to install RealD 3D technology at each of the company?s eleven theatre locations.???
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?3D technology gives moviegoers a more immersive visual experience, which takes the movie business to a new level,? said Dong Yu, Chairman and CEO of Bona Film Group.??Bona strives for the highest industry standard, both in movie production and exhibition, which is why we selected RealD to equip all of our locations with the latest 3D technology.? With RealD, our theatres will deliver a crisper image, fully utilizing the advantages of 3D technology to bring audiences an experience that is more real.?
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?We share Bona?s commitment to using state-of-the-art technology to deliver a brighter and more lifelike cinema experience to moviegoers,? said Edman Chan, RealD General Manager of Greater China, Southeast Asia and Korea for Cinema. ?RealD technology delivers 3D brightness that surpasses other 3D technologies and big screen brands.? This advantage gives audiences a better entertainment experience and is a key reason for RealD?s expanding theatre network in China.?
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RealD 3D is currently available on approximately 650 cinema screens in China with screen commitments totaling approximately 1,400 screens in the territory.
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Globally, RealD is the world?s most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world.
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About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.? RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. ?RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Bona Film Group Limited: Bona Film Group Limited (NASDAQ: BONA) is a leading film distributor in China, with an integrated business model encompassing film distribution, film production, film exhibition and talent representation. Bona distributes films to Greater China, Korea, Southeast Asia, the United States and Europe, invests and produces movies in a variety of genres, owns and operates eleven movie theaters and manages a range of talented and popular Chinese artists. Bona Film Group Limited Directory page More RealD Press Releases: Apr 23, 2012 RealD Surpasses 20,000 3D-Equipped Screens Milestone Mar 19, 2012 Poly Film to Install RealD 3D on 100 Screens Throughout China Jan 9, 2012 Christie 3D Cinema Projectors Display College Football?s Biggest Game of the Year with ESPN at CES in Las Vegas Dec 14, 2011 RealD Celebrates Disney?s ?Beauty and the Beast? Theatrical Release in Disney Digital 3D? with Special Edition 3D Kids Glasses Dec 13, 2011 RealD and Les Cin?mas Gaumont Path? Extend 3D Cinema Deal with Multi-Year Pact for up to 600 Screens Equipped with RealD 3D Dec 4, 2011 RealD and Mei Ah Entertainment Group Limited (MAEG) Announce Agreement for 3D Cinema Dec 1, 2011 The Wildlife Experience Brings RealD 3D To The Extreme Screen Theater Nov 29, 2011 RealD 3D Selected for the Occasion of the Royal Film Performance? European Premiere of Martin Scorsese?s ?HUGO? Nov 17, 2011 Hastings Museum of Natural and Cultural History Selects RealD 3D Technology for Giant Screen Digital Theater More ?Copyright 2003-2010 . All rights reserved.??

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