Oracle Buys Another: First Vitrue, Now Market Intelligence Firm Collective Intellect

Following its acquisition of marketing giant Vitrue two weeks ago for $300 million, today Oracle struck again. The company has just announced that it has agreed to acquire cloud-based social intelligence solutions provider, Collective Intellect. The terms of the deal were not disclosed. The seven-year-old company has developed tools that allow businesses to optimize the way they monitor, make sense of, and respond to their customers conversations on social media platforms, like Facebook and Twitter. The company's cloud-based solutions turn social conversations (and Chatter, eh?) into actionable intelligence, boosting customer experience and the generation of targeted leads.

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